As Head of Design for Lightful, I was responsible for the overall research and design, including UI, UX, and user research. I led a a team that consisted of 2 designers and 2 researchers, as well as planned tasks for them. I also worked with a team of developers to implement the solution. This process took roughly 3 months.

Client

Citizen's Advice

My Role

Head of Design

Team Members

4

Local Service Search

Citizens Advice is an organisation that delivers a range of critical services to the public through a network of 30,000 staff and volunteers. I led the redesign of their mobile and desktop app, Local Service Search.

As Head of Design for Lightful, I was responsible for the overall research and design, including UI, UX, and user research. I led a a team that consisted of 2 designers and 2 researchers, as well as planned tasks for them. I also worked with a team of developers to implement the solution. This process took roughly 3 months.

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The Challenge

A key challenge was that the system had to be redesigned and rebuilt in just 2 months using just the Saleforce front end as a mobile and desktop app. Volunteers with very low digital capabilities had to use use this service, which, given the data, involved required somewhat complex interactions.

The Solution

In my research, I found that the system was rife with problems: • The tool lacked info on services in the area that weren’t provided by local authorities • Users couldn’t search by location, only through post codes, which made it very unhelpful to search larger areas • Users couldn't search by type of service, so had to dig through information to find what they needed I ran multiple workshops with key stakeholders to use these pain points as catalysts for participatory design activities. I paired participants in groups, provided them with the ‘building blocks’ of wireframes, and let them ideate on improvements. The solution was a paradox: a more complex system, yet simpler for the user. It became clear that the best way to parcel out information was to divide it into three segments: that from local authorities, that from Citizens Advice, and that from third parties. By ‘pinning’ the location at the top of the page, the user could rotate through these different types of information. Additionally, mapping out how a system could intelligently identify what a user was typing in the search bar was vital. Was it a service? A location? A post code?

The Outcome

Our team’s redesign resulted in a massive increase in the number of users, with 90% of staff and volunteers using it, up from less than 30% regularly accessing the older version. It also received an 80+ NPS score increase over the previous version.

Citizens Advice is an organisation that delivers a range of critical services to the public through a network of 30,000 staff and volunteers. I led the redesign of their mobile and desktop app, Local Service Search.

Client

Citizen's Advice

Team Members

5

My Role

Head of Design

Local Service Search

Visit Site

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