About Me
I specialise in helping ambitious companies turn complex ideas into reality.
My background
I have 14+ years experience in leading UX, product design, and user research, and 8+ in managing and leading teams.
My background over 20 years has ranged from moving from user research to UX to product design. Throughout it all, I've a lot of experience in leading multi-disciplinary teams to solve knotty problems and evaluate solutions, and turning those solutions into functional, usable and beautiful products.
I have a MSc in Human-Computer Interaction and currently live in London, UK.
How I Work
I’ve learned that making anything requires effort across multiple levels: organisation, interface, user journey, team, tools, mentality, theory, and leadership - this is a strength of mine: what I call “lens switching”.
This means I think and work holistically, from different levels and from different perspectives. If you want someone to just make pretty UIs you may have the wrong person! (though I can do that too…🙂)
I also think there's 2 types of ambiguity: positive and negative. Positive occurs when exploring solutions, and is generative. Negative occurs when outcomes, visions, or consensus is unclear. I try to facilitate the former and address the latter.
Skills
Product Design
Wireframing and Prototyping
High-fidelity Design
Responsive Design Solutions
Collaborative Design
Human-Centred Design
Design Facilitation
Discovery
Workshop Facilitation
Collaborative Design
AI Design
Vibe Coding
Prompt Engineering
AI Prototypes
User Research
User Testing
User Interviews
Surveys
Analytics Analysis
Management
Design Team Formation
Design Team Leadership
Roadmapping
Design Ops
My process
I use Human-Centred Design methods, combined with AI-powered design thinking to leanly create impactful products.
01
Understand
I delve deep into understanding your user needs, behaviours and your organisation needs. I do this through user testing, interviews, workshops, competitor reviews and analytics analysis. Deeply understanding the goals, from a tech, sales and scaling perspective help me frame goals and turn challenges into a roadmap.
02
Explore
Armed with insights, I iterate user journeys and flows that aim for high usability while addressing user needs. I'll create AI-powered prototypes to quickly generate feedback from users and stakeholders.
03
Define
I create visually pleasing and highly user-centred designs that allow for scalability. I have worked with devs for many years and have a strong understanding of how to build in componentised ways that are easy to build, and rely on reusable design patterns.
04
Test
I iterate tirelessly, refining designs based on feedback, ensuring that designs meet business, product and user goals.
Designing Success