About Me
I specialise in using applied theory to take products from vision to execution
Throughout my career, I've focused on applying deep theory to rigorous practice - thinking about everything - not just pushing pixels.
About me
I have 14+ years experience in leading UX, product design, and user research, and 8+ in managing and leading teams.
I've a lot of experience in leading multi-disciplinary teams to solve knotty problems and evaluate solutions, and turning those solutions into functional, usable and beautiful products.
I have a MSc in Human-Computer Interaction and currently live in London, UK.
How I Work
I’ve learned that making anything requires effort across multiple levels: organisation, interface, user journey, team, tools, mentality, theory, and leadership - this is a strength of mine: what I call “lens switching”.
This means I think and work holistically, from different levels and from different perspectives. If you want someone to just make pretty UIs you may have the wrong person! (though I can do that too…🙂)
I also think there's 2 types of ambiguity: positive and negative. Positive occurs when exploring solutions, and is generative. Negative occurs when outcomes, visions, or consensus is unclear. I try to facilitate the former and address the latter.
Services
My process
I use Human-Centred Design methods, combined with AI-powered design thinking to leanly create impactful products.
01
Understand
I delve deep into understanding your user needs, behaviours and your organisation needs. I do this through user testing, interviews, workshops, competitor reviews and analytics analysis. Deeply understanding the goals, from a tech, sales and scaling perspective help me frame goals and turn challenges into a roadmap.
02
Explore
Armed with insights, I iterate user journeys and flows that aim for high usability while addressing user needs. I'll create AI-powered prototypes to quickly generate feedback from users and stakeholders.
03
Define
I create visually pleasing and highly user-centred designs that allow for scalability. I have worked with devs for many years and have a strong understanding of how to build in componentised ways that are easy to build, and rely on reusable design patterns.
04
Test
I iterate tirelessly, refining designs based on feedback, ensuring that designs meet business, product and user goals.
Designing Success