The Challenge
Lots of work was done of this before I started…but it wasn’t very systematic or user and outcome-centric. LNER didn’t know how to move forward, so I had to come up with a new way forward, and get buy-in. I devised a new process and roadmap using usertesting.com, low-fi wireframing, and design sprints to get us where we needed to go.
The Solution
To start, and to get consensus and buy-in, I ran multiple workshops with key stakeholders that began with these existing challenges. Getting key stakeholders and users involved in the design processes increases usability, utility and buy-in. We formed a consensus on the key aspects of the journey that needed improving. I paired participants in groups, provided them with the ‘building blocks’ of wireframes, and let them ideate on improvements. We voted on the most impactful and effective-seeming designs. We used the low-fi wireframes to conduct user testing via whatusersdo and guerilla testing. We generated a huge amount of findings, some of which included needing the graphics to look like a train rather than an abstract visual, with iconography needing to be very precise. Fundamentally, I found that users were interested in seeing both the carriages and the individual seat occupancy at the same time. I then designed the full UI for the app, web-app, and station screens



