I contracted to LNER as Lead Designer, and led a team of 3 (1 researcher, 2 designers) to design multiple iterations of the seat sensor display system. I also ran a week long sprint with my team and the client. This process took roughly 3 weeks.

Client

LNER Digital Signaling System

My Role

Lead Designer

Team Members

3

LNER

Building a team and vision for a unique proposition

I contracted to LNER as Lead Designer, and led a team of 3 (1 researcher, 2 designers) to design multiple iterations of the seat sensor display system. I also ran a week long sprint with my team and the client. This process took roughly 3 weeks.

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The Challenge

Lots of work was done of this before I started…but it wasn’t very systematic or user and outcome-centric. LNER didn’t know how to move forward, so I had to come up with a new way forward, and get buy-in. I devised a new process and roadmap using usertesting.com, low-fi wireframing, and design sprints to get us where we needed to go.

The Solution

To start, and to get consensus and buy-in, I ran multiple workshops with key stakeholders that began with these existing challenges. Getting key stakeholders and users involved in the design processes increases usability, utility and buy-in. We formed a consensus on the key aspects of the journey that needed improving. I paired participants in groups, provided them with the ‘building blocks’ of wireframes, and let them ideate on improvements. We voted on the most impactful and effective-seeming designs. We used the low-fi wireframes to conduct user testing via whatusersdo and guerilla testing. We generated a huge amount of findings, some of which included needing the graphics to look like a train rather than an abstract visual, with iconography needing to be very precise. Fundamentally, I found that users were interested in seeing both the carriages and the individual seat occupancy at the same time. I then designed the full UI for the app, web-app, and station screens

The Outcome

Over 10,000 users regularly used the platform with a NPS score of higher than 70. Users continue to use and enjoy this platform. New AI tools increased usage of the tool in the last year by 200%. The system made a pretty  big  splash - given it was the first in the world. The system is available now on LNER wifi hubs in the UK, on trains and in stations

Building a team and vision for a unique proposition

Client

LNER Digital Signaling System

Team Members

5

My Role

Lead Designer

LNER

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