The Challenge
We started from only a few of us working with a vague idea of what we wanted to do. I had to work to discover the product’s goals and build a team and vision to get us there.
The Solution
In order to create a usable, useful tool for users across the world, I set up numerous initiatives to explore and understand our user base and our company goals. This included user research programs, design pattern creation and workshops. In practice, I led teams to develop multiple personas, which highlighted the key needs of users: saving time in creating social media, building confidence in social media strategies, and working on multiple on multiple channels with multiple team members. I led the UX and UI design on core features that addressed these needs, such such as the Keystone Story and the Persona tool including in design pattern creation. The platform itself was designed to be an easy-to-use tool that helped charities schedule social media content, build campaign and social media plans and get advice from AI-powered tools on these aspets My focus was on ensuring that the product we developed was ethical, highly usable, and provided a unique benefit to our users, particularly in the realm of AI-powered applications. I approached this work with the guiding principle of Human-Centred Design, which ensured the platform was fit for purpose, accessible, and integrated smoothly into a user's workflow
