Challenges
I developed role‑specific dashboards and workflows within a unified design system. Funders access high‑level financial data and can dive into tables of applications, grants and funds. Grantees have a simplified menu and see a list of their submissions with clear status tags and next‑step prompts. I built configurable forms so funders can collect the right information, and multi‑stage application flows that guide grantees through required questions without overwhelm Profile and settings pages let both roles customise their public information, invite teammates and manage notifications Throughout, I kept typography and interaction patterns consistent to reinforce brand unity.
The Solution
In order to create a usable, useful tool for users across the world, I set up numerous initiatives to explore and understand our user base and our company goals. This included user research programs, design pattern creation and workshops. In practice, I led teams to develop multiple personas, which highlighted the key needs of users: saving time in creating social media, building confidence in social media strategies, and working on multiple on multiple channels with multiple team members. I led the design on core features that addressed these needs, such such as the Keystone Story and the Persona tool including in design pattern creation. The platform itself was designed to be an easy-to-use tool that helped charities schedule social media content, increase engagement, and save time. My focus was on ensuring that the product we developed was ethical, highly usable, and provided a unique benefit to our users, particularly in the realm of AI-powered applications. I approached this work with the guiding principle of Human-Centred Design, which ensured the platform was fit for purpose, accessible, and integrated smoothly into a user's workflow
